Forsythe & Associates are Psychological Consultants specialising in Qualitative Research and Co-creation.
We believe organisations are most successful when they listen to their end users and put them at the heart of what they do. We have been connecting organisations with their end users, enabling breakthrough innovation, for the last quarter century.
During the 90′s, Nicky Forsythe pioneered new qualitative research and co-creation methods for organisations such as Unilever, BA, Singapore Airlines and Government Departments. These processes have become widespread organisational practice for customer-centred innovation. Nicky Forsythe has now turned her attention to social topics – with a special commitment to innovation in the field of mental health.
Our training in Psychology makes us particularly skilful at working with hard-to-reach audiences and tackling sensitive issues. It also makes us skilful at guiding organisations through the process of customer or end user insight – and into decisions for action.
Principal consultant Nicky Forsythe has more than 20 years’ experience in the front lines of qualitative research and innovation. She has also trained and practiced as a psychotherapist. She has a special personal and professional expertise in the field of mental health.
